Cayla Gray

Cayla Gray is a luxury perfume brand that formulates fragrances inspired by the beauty of nature and fleeting memories. Although beautiful, the previous brand lacked a unique personality that connected with its audiences. The team and I at AFMKTG reformed Cayla Gray into a brand that embodied an energy of ease, indulgence, and beauty.

Focus: Branding

Deliverables: Logo, Typography, Packaging, Social Media

Client: Cayla Gray

Strategic Solution

After strategizing three different narratives that aimed to capture the emotional and alluring story of Cayla Gray, the team landed on the concept of dark feminity. Dark femininity is luxurious prowess. This direction is a unique combination of New York grittiness and California easygoingness that is sure to turn heads.

Through bold lines and confident angles, this direction shows that Cayla Gray is not afraid to take a new approach to luxurious self-care.

Purposeful Packaging

To elevate the brand to compete in the luxury space, Cayla Gray wanted the new brand to translate into packaging that stands out on shelves. Additionally, the adaptable composition of information allows for the brand to grow its archival collection in the future.

#MoreThanAMemory

The foundation of Cayla Gray is the belief that fragrances have the ability to transform the ordinary into the extraordinary. The new brand continues this narrative onto all social media platforms through on-brand photography, layout, and colors.