Classy
Classy is a giving platform that enables nonprofits to connect supporters with the causes they care about. The team and I believe giving should be easy, so we created a solution for online fundraising that creates great experiences for supporters. Through technology, we empower nonprofits to unlock the generosity of their supporters and help them advance their missions. As an independent subsidiary of GoFundMe, we’ve collectively raised over $20 billion for social good.
Focus: Branding, Production Design, Social Media, Animation, Print, UX/UI
Deliverables: Brand, Events, Communications
Client: Classy, San Diego
Brand, Events, and Communication
In my role as the Production Designer within the Brand, Events, and Communication team, I spearhead the creation of designs for a diverse array of projects. From conference events to crafting digital web pages, the design team and I meticulously shape the Classy brand through a blend of strategic and creative thinking.
Dynamic Role
The life of a designer is marked by its dynamic nature. One day may involve designing icons for upcoming product pages, while the next is dedicated to producing prints for a dinner party in NYC. Across all design assets, my goal remains the same: to seamlessly convey the essence of the Classy brand. This commitment ensures a consistent and instantly recognizable brand that fosters trust among users.
Unlock Year-End Giving
Unlock Year-End Giving is a new campaign by Classy that centers around understanding the modern donor landscape through the lens of storytelling, experience, and connection. This innovative initiative integrates a webinar series featuring distinguished speakers, an array of thought-provoking blog posts, and a captivating live event hosted in the vibrant city of Los Angeles. Capitalizing on the momentum of this campaign, the team leveraged the occasion to extend exclusive invitations for attendees to join our cutting-edge Campaign Studio beta program, allowing users an opportunity to reimagine fundraising software.
Genuine Connections
Charged with the responsibility of shaping the visual identity for the event, my mission was clear: craft an innovative aesthetic aligned with the our Classy brand. I wove together elements from our illustration style, color palette, typography, and badges. From this style, I created various assets that attendees used to interact with each other and create lasting connection with fellow pioneers in the fundraising sector.
Collaborative by Classy
At Collaborative by Classy, attendees have the opportunity to build lifelong networks with the industry’s sharpest and most innovative minds who are working to solve the world’s most challenging problems. Anyone in the nonprofit or social enterprise space attend Collaborative so they can come together to interact with the brightest minds and best fundraisers in the industry.
The Collaborative Community
At Collaborative, over 640 nonprofit changemakers were in attendance and learned from our 63 dynamic speakers who shared insights on how they are spearheading the sector. Out of these attendees, 91% reported that they gained tangible takeaways they can implement immediately along with 81% of attendees saying they made connections.
Team Roles
Jannah Maling, Production Designer
Irene Webber, Visual Design Manager
Sarah Augsbach, Visual Designer
Justin Bascos, Visual Designer
Amanda Hoskins, Senior Web Brand Designer
Maren Escovedo, Lead Visual Designer
Brian Freitag, Videographer
Krista Lamp, Sr. Director, Brand, Events & Comms
