The 25th Annual San Diego Asian Film Festival

For 2024, the 25th San Diego Asian Film Festival (SDAFF) invites audiences to rise above the clouds and embrace boundless possibilities. Girls will be girls, and the dynamics promise to be exceptionally unique. The festival pays homage to a legend of Asian American musical activism and celebrates the achievements of a queenballer. It honors furry companions, both present and departed, while spotlighting superboys and mistress dispellers. Inspired by an illustration from Eileen Tjan, a Los Angeles-based creative director, SDAFF’s creative team crafted a visual narrative brimming with youthful energy, buoyancy, and playful reinvention.

 

Focus: Event Branding

Deliverables: Environmental Signage, Print, Animation, Social Media

Client: Pacific Arts Movement, San Diego

 

Come Hither to the Fluorescence & Radioactive Buds

As the Graphic Design Coordinator, my task was to translate the event branding into various digital and print assets that would be utilized for marketing campaigns, video productions, events, and merchandise. We explored what it meant to live in our “villian era” and wave a glamorous middle finger at what people expect Asian and Asian Americans to be.

 
 

Ride the Trolley to the Festival

The marketing team strategically leverages various social media platforms, including Instagram and Facebook, to amplify the festival's enthusiasm. Alongside the social media and video production team, the graphic design team designs assets and templates everyone can use to create new and exciting content.

 
 
 
 
 

Cast your votes!

The marketing team strategically leverages various social media platforms, including Instagram and Facebook, to amplify the festival's enthusiasm. Alongside the social media and video production team, the graphic design team designs assets and templates everyone can use to create new and exciting content.

 
 
 
 

Print Advertisements

SDAFF strategically markets across diverse platforms, spanning from local magazines to online advertisements. San Diego Yuyu, a prominent Japanese resource for local news, arts, and entertainment coverage, serves as a valuable partner for our festival promotion. This collaboration empowers us to effectively connect with and engage the Japanese American community, maximizing the reach and impact of SDAFF’s advertising efforts.

 
 

Team Roles

  • Jannah Maling, Graphic Design Coordinator

  • Stacey Uy, Brand Designer

  • Eunjoo Hong, Hyungjae Kim, and Yelin Yi, Identity Illustrators

  • Nina Cristobal, Publication Designer

  • Jenny Thuyduyen Tran, Social Media Coordinator

  • Ellie Nguyen, Website Skinner

  • Henry Liu, Video Production Coordinator

  • Carmela Prudencio, Marketing and Communications Director

 

Graphic Design Team

  • Emily Wong, Graphic Designer

  • Korina Cobb, Graphic Designer

  • Zach Fianza, Graphic Designer

  • Jemima Goodson, Graphic Design Intern

  • Emily Nguyen, Graphic Design Intern

  • Brynn O’Quinn, Graphic Design Intern

 
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