The 25th Annual San Diego Asian Film Festival
For 2024, the 25th San Diego Asian Film Festival (SDAFF) invited audiences to rise above the clouds and embrace boundless possibilities. Inspired by an illustration from Eileen Tjan, a Los Angeles-based creative director, SDAFF’s creative team crafted a visual narrative brimming with youthful energy, buoyancy, and playful reinvention.
Focus: Event Branding
Deliverables: Environmental Signage, Print, Animation, Social Media
Client: Pacific Arts Movement, San Diego
Come Hither to the Fluorescence & Radioactive Buds
As the Graphic Design Coordinator, I was responsible for translating the event's visual identity across a wide range of digital and print assets, including marketing campaigns, video content, event materials, and merchandise. Drawing inspiration from emerging technologies and storytelling, the visual identity featured 3D forms, wireframe environments, atmospheric cloud textures, and contrasting typography.
Ride the Trolley to the Festival
The campaign leveraged environmental advertising by placing messaging directly within public transit spaces, reaching commuters all over San Diego.
Cast Your Votes!
These voting tickets were created as an interactive touchpoint between festival attendees and filmmakers. Designed to be both visually engaging and easy to use.
Team Roles
Jannah Maling, Graphic Design Coordinator
Stacey Uy, Brand Designer
Eileen Tjan, Identity Illustrator
Nina Cristobal, Publication Designer
Danielle Del Castillo, Social Media Coordinator
Ellie Nguyen, Website Skinner
Jamuelle Zumel, Video Production Coordinator
Carmela Prudencio, Marketing and Communications Director
Graphic Design Team
Zach Fianza, Graphic Designer
Emily Nguyen, Graphic Design Intern
Brynn O’Quinn, Graphic Design Intern
