Creation Care Week
Every semester, the Office of Sustainability hosts a week-long event titled Creation Care Week. The goal of the campaign is to raise awareness of environmental issues ranging from climate change to sustainable diets. My topic explored the impact of beef production and consumption on the environment. I aimed to create a fun, inviting, and educational narrative to encourage individuals to partake in more sustainable practices.
Focus: Event Branding, Animation, Illustration
Deliverables: Animation, Environmental Banners, Merchandise, Landing Page
Client: Office of Sustainability, Point Loma Nazarene University
Strategic Solution
The key to my strategy was to visually engage viewers and create a compelling narrative that flowed naturally. Between scenes, smooth and creative transitions keep the animation engaging. Based on the stills of the animation, I formed a comprehensive campaign identity to invite others to participate in our efforts to make significant environmental changes.
Hand Animation
Each frame was digitally illustrated and hand-animated. I wanted to incorporate small details by doing everything by hand.
