Lofta
Lofta, a pioneering force in digital health, is leading the way in transforming the landscape of sleep apnea therapy. Committed to delivering a distinctive and seamless experience, Lofta approached MiresBall Design with the objective of revitalizing their brand identity.
As a graphic design intern, I collaborated under the expert guidance of Creative Director John Ball to craft a diverse portfolio of dynamic and uplifting illustrations that align with Lofta's vision.
Focus: UX, UI, Illustration
Deliverables: Illustration, Iconography
Client: Lofta, San Diego
Strategic Solution
In order to capture the brand's newfound sense of tranquility, I undertook the task of sketching a variety of poses and styles using a single-line technique. My aim was to transition from a clinical-like style to one that exuded a softer, more fluid style. The incorporation of gentle curvatures and a simplified illustration approach conveys a heightened sense of refinement, creating an atmosphere in which patients can readily experience soothing calm.
Icon Library
While working in close collaboration with the team at MiresBall Design, I illustrated a wide range of poses and icons that can be used digitally and on packaging.
Team Roles
Illustrator: Jannah Maling
Creative Director: John Ball
Design Team: MiresBall Design
Website and packaging images are sourced from MiresBall Design and Lofta.
